Who is Margaret?
Sustainable Margaret is a vibrant e-commerce brand built around "Margaret" — a beloved, iconic character who inspires families to embrace sustainability with joy and creativity. Through engaging entertainment, eco-conscious products like clothing, books, and games, Sustainable Margaret makes sustainable living fun, accessible, and part of everyday family life.
Our Story
Margaret came to life between 2020 and 2021 in a tiny 65-square-foot studio in Vancouver, created by Stephanie and Marcus. Stephanie, with her background in sustainability, and Marcus, working in creative development, combined their passions to bring Margaret into existence. The original Sustainable Margaret was hand-painted in watercolor, capturing her charm with delicate brushstrokes. Later, she was reimagined digitally, giving her a fresh, modern look. That’s why today, there are two versions of Margaret—one rooted in traditional artistry and the other embracing the digital world.
Key Business Pillars:
Sustainable Webshop
A collection of children's books, ethically made clothing, handcrafted toys, games, and home essentials.
Organic Restaurant & Tourism
Enjoy farm-to-table dining and immersive experiences that celebrate organic farming and sustainable living.
Entertainment & Events
Engaging music performances, creative workshops, storytelling, and family-friendly sustainability education.
Recycling & Resource Management
Programs focused on reducing waste, promoting recycling, and encouraging mindful consumption.
Business Concept
We invest in original entertainment, interactive games, and thoughtfully designed products that bring families together through storytelling, laughter, and learning. From animated series and storybooks to eco-friendly toys, wearable goods, and educational experiences, everything we create is rooted in imagination and positive impact.
The clothes have fun and cute designs, and the material is very good.
They truly aim for the highest possible quality—and it shows. The quality is fantastic.